Ballito is renowned for being a holiday destination, so it is no wonder that competition around holiday letting is rife in our “little” town. With so many avenues to advertise your holiday letting on, it’s important to ensure whatever you’re doing, you’re doing it well.
My first advice would be to promote Ballito, as well as your holiday accommodation. Give your audience a rich understanding of what to expect by providing information on what amenities and activities are available to them around the area. Good places to look for local content would be XX, XX and XX.
Make sure you capture your business’ personality in your social media copy and content. If the copy doesn’t ring true, it will fail to give your clients a sense of who you really are. It’s also a great way to open a dialogue with a possible guest before even picking the phone up.
The content should also be of interest to both you and your audience, and not just you. This is where a lot of businesses get it wrong. Social media is more about listening and less about talking. Ask questions and gather the information they provide. You might gain some valuable insights into what your audience is looking for.
The internet is all about instant responses these days, so be prepared! Make sure to check all of your platforms daily to ensure no query goes unanswered for more than 24 hours. The longer you leave a query unanswered, the more time you’re giving your competitor to swoop in and steal the heart of your potential guests.
Responding to your guest reviews (both good and bad) is not only courteous, but it also lets potential guests see how you handle praise as well as criticism. Keep in mind that Social Media has its fair share of cyber bullies, so be prepared to deal with some very unrealistic remarks. Just take it in your stride and handle them as politely as possible. At the end of the day, typing angrily in response to them is going to do nothing more than scare away future guests.
Keep with the trends and start introducing video to your strategy. According to HubSpot, more than 45% of people watch more than an hour’s worth of Facebook or YouTube videos a week.
Shooting a video of your holiday accommodation gives people another way to interact and experience your space before finalizing the booking. It often aids as a final push for people to click “book now” or send an email.
A post, link, photo, or tweet on your profile might look nice to you, but it means very little if it doesn’t resonate with the people who are following your page.
Lastly, make sure you keep connecting with previous guests via Social Media and email marketing campaigns. Doing so will allow you to create a strong database for remarketing, as well as a network of people who can vouch for your services. At the end of the day, your followers might prove themselves to be your strongest holiday rental advocates.