How to take great photos for your business using your phone

With the evolution of the smartphone, some of the newest models have such high-quality cameras fitted that you’d have to have a keen eye for photography to spot the difference between a photo shot on the phone and one on a DSLR.

Knowing how to use your phone’s camera, how to line up your shot and how to tastefully edit your images will result in you rarely needing to fork out money for a professional photoshoot. The easiest way to start improving your phone photography is to turn on your phone camera’s gridlines. This will help you shoot your picture based on “the rule of thirds” – a principle stating that an image should be broken down into thirds (horizontally and vertically). The theory suggests that if you place points of interest on the intersections of the gridlines or along the lines, your photo will naturally appear to be more balanced.

To switch the grid on …

iPhone: Go to “Settings,” choose “Photos & Camera,” and switch “Grid” on.

Samsung Galaxy: Launch the camera app, go to “Settings,” scroll down and switch the “grid lines” option to “on.”

The next tip would be to set your camera’s focus. If your phone does not automatically focus where you need it to, tap the screen where you’d like the area of focus to be to adjust it. Spend some time putting some thought and effort into the setup of your shot. Your subject does not have to fit the entire frame – sometimes some breathing space around your subject can make it stand out even more. Embrace the negative space.

Try making your images more interesting by finding unique perspectives to take them from. For example, try taking a photo directly upwards and using the sky as negative space, or play with reflections.

In some photos, there’s a line that draws the viewer’s eye toward a certain part of the frame. Those are called leading lines. Leading lines are great for creating a sense of depth in an image, and can make your photo look purposefully designed.

Colour blocking and looking for lines of symmetry before snapping the picture are also ways of creating images that are pleasant on the eye. Look for repetitive patterns and bold colours that somehow tie up with your brand.

When setting up the shot, avoid zooming in and try as much as possible to use natural light. Both zooming in and unnatural light reduce the quality of your photo. If needs be, crop your image once you’ve taken the shot to bring your focus area closer in.

Lastly – make sure your phone’s camera lens is clean! 

Happy snapping.