The Power of Promotional Products

Have you ever wondered what return your business is getting from handing out your branded promotional products to clients? According to Brandwatch, there’s evidence that distributing these promotional gifts increases brand recognition as well as sales. In some instances, certain items resulted in a better return on investment than radio advertising. These statistics are true for items such as branded USB sticks, pens and diaries.

One of the main reasons consumers keep corporate branded items is because they are of use. Brandwatch believes that if you gift a quality product, the receiver is likely to keep it for longer than a year, with mugs being the longest kept items of up to four years! I happened to mention these statistics to a colleague of mine in the Wordsmiths Marketing offices. She went on to tell me that she knew someone who has kept a promotional Nescafe’ cup for over 6 years. Here’s what it looks like now:

This promotional Nescafe’ mug has definitely served its purpose.

Her son happens to have an attachment to the same promotional Nescafe’ cup. His is just in better condition:

A branded mug which has stood the test of time.

Nescafe’ has clearly done something right.

This example is a clear indication that the best performing promotional products not only are useful, but also link well to the brand. With Nescafe’ being a hot beverage brand, a coffee mug was a no-brainer.

Other than brand recognition and an impressive return on investment, a strategy built around promotional items also makes the consumer feel positively toward a company. Incorporating your branded items into campaigns like “get this free gift when you make a purchase” has proven to get consumers to switch brands in return for the reward. So next time you’re wondering how else you can attract and retain customers, consider incorporating branded promotional products into your marketing strategy.

If you are interested in ordering branded promotional items, email admin@wordsmithsgroup.co.za for an obligation-free quote.

Longevity of Corporate Gifting

As a business, you are sleeping on a huge opportunity if you have never had branded items made up for staff or clients. Your business can benefit immensely and even become part of your customers’ routine (for
example, carrying your notebook to meetings with them). When customers use your product several times a week, your branding lands in front of new people. This is additional brand exposure makes the ROI of investing in branded items worth it.

Truly understanding your customer’s needs better makes it easier to leave a lasting impression that keeps your business top of mind. This can be done through giving gifts that add value and which have a positive impact on their recipients. Their increasing popularity stems from the fact that they’re simple and versatile, yet extremely effective. Longevity promo products which are non-name brand items are also starting to emulate the retail look and feel when it comes to product design. This is due to the fact that consumers demand more from these products to be high performing and high quality. This trend is due to valuable brand recognition, because when you gift your clients quality promo gifts, they are more likely to use them on a regular basis. Taking them everywhere they go which creates more interaction for your brand. Examples of eye-catching promotional gifts are personalized notebooks, water bottles and travel mugs.

Branded gift sets are all about creative presentation. The goal is to curate several high-quality promotional items that represent your brand or event, then package them in a way that adds value and brings the whole set together in a cohesive way. Items that are selected for a gift set should be items that will be used on a day to day basis by your clients. When it comes to who you should gift, don’t forget your staff. Your employees are brand ambassadors, and what better way to facilitate that than by stocking their desks with cool
company stationary such as mouse pads, tote bags, note books, key chains, phone stands and desktop speakers, for example. These few items are simple but highly effective in creating brand exposure. You can take it to the next level by personalizing their branded items with their names. This adds an extra level of professionalism, especially when they take these products with them on client visits.

Gifting pens is a popular one, so when considering this option rather go for the “soft-touch,” which refers to a particular finish on certain items that makes them silky-smooth to the touch. Not only is this finish more comfortable
to hold than more traditional plastic, but it adds the perception of higher quality. You can also choose to be more eco-friendly and gift trendy coffee eco cups which would also show your clients that your company is environmentally conscious. When implementing a corporate gifting strategy, always remember that longevity is paramount. The longer a promotional product is kept, the more impressions it makes on the recipient and anyone else that sees the recipient using the promotional product and the better your ROI.