With lockdown still very much a reality for us all, it is clear that things will never be the same again. The way we interact will forever be changed, and the way we do business is no exception. So what have we learnt?
If you’re not communicating digitally are you communicating at all?
For those companies who thought digital communication was not for them, this lockdown has been a huge wakeup call. Hopefully, a wakeup call that will lead to positive self-improvement. having digital communication channels ready at your disposal is essential for businesses and even more so post lock-down. Yes Zoom, Skype, Teams and others are a part of this, but a company’s social media and website are a primary part of this. Being able to communicate to your audience is essential during a crisis but it’s equally as important outside of a crisis to build and sell your brand. Lockdown or not, consumers are savvy these days and look to the internet and social platforms to reinforce their purchasing decisions.
Don’t put all your eggs in one basket
The lock-down has served as a magnifying glass for many businesses. Magnifying bottlenecks or inefficiencies that weren’t clear before. For many companies it would have become immediately clear that they were casting their next too narrowly in their approach to selling and marketing channels. The lockdown closed many sales channels at a moment’s notice leaving companies completely stranded.
Having a multifaceted approach to selling in this time gives companies options. A shop who also has an online e-commerce store can take orders to fulfil later. A business that can provide services online rather than merely face to face can remain open during lockdown. This can save a business, and keep essential revenue coming in.
The lock-down won’t last forever, and before long it will be business as usual. But want we can be sure of, is that the expectation of consumers will have changed. This experience has provided a rare opportunity to take stock. It will be essential going forward to from this to be prepared. This means having processes and systems in place to deal with the changing demand.
The good news
The good news is that the tools are right at our fingertips. Social media, digital marketing and online selling are established fields now and the tools needed to get there are becoming cheaper easier to use. With the right guidance you too can take advantage of the same systems and techniques that large businesses use successfully.
So if we have learnt anything in this time, it’s that businesses need to take advantage of the tools available to them to ensure success, lock-down or not. Take the time to make sure these channels are in place and working for you, ready for the post-lockdown RUSH!
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