When it comes to the World Wide Web, a few things matter, like how easy it is to hop on to your favourite search engine and look for a plumber, new place to eat at or even your dream job. Have you ever thought about how frustrating all this would be if it took minutes or hours to get your desired search result?
With only so many minutes in a day to get things done, we’ve all become accustomed to instant gratification. Take a look at your social media, how many competing ads do you notice fighting for your attention? Ultimately one wins over the other because they successfully cut through the noise and captivated your interest efficiently and effectively.
Similarly, when it comes to websites – the idea is to have your brand represented beautifully with ease and smooth functionality. What’s a user’s experience when they visit your website? Is your Unique Selling Point shining through on your website? Do they have to wait minutes for a page to load? Is your website mobile friendly? Does half of your website load before the other does? Is the text and layout inconsistent and screaming for help? These are all very important things to consider when creating or revamping a website as it is the first point of reference when a customer is searching for your business after all. One of the most important factors to consider is the speed of your website and its domino effect.
In 2018, Google made it official when they announced that website speed is a ranking factor on both desktops and mobiles. When a site responds slowly, visitors spend less time there and faster sites don’t just improve user experience but recent data shows that improving site speed also reduces operating costs. On an even more important note, web page speed affects conversion rates – 40% of users will abandon a web page if it takes longer than three seconds to load. Shocking isn’t it? This relates to most but specifically alarming for e-commerce websites. Imagine losing a potential customer just before they checkout because of terrible website speed?
As page load time goes from 1-3 seconds, the probability of bounce increases by 32% whereas load time from 3-10 seconds increases the probability of bounces by 123%. An industry benchmark report conducted recently found that an average website takes 15.3 seconds to load, making website speed still a very significant concern.
Quite interesting to know – 80% of a page’s load time is spent rendering all the different coded elements on a page. This includes images, style sheets, scripts, plugins and anything else that makes your website what it is. If you want to speed up your page load time, consider looking for and fixing the number of redirects, slow server response time and number of plugins as a start.
A website design could be damaging if it isn’t completely optimized for website speed. Give your website the boost it needs to be seen and enjoyed.