The world is changing a mile a minute, it can be a little daunting to differentiate your brand and stay ahead of the curve. What marketing trends will be most important to your business in the year ahead?
You may be wondering what a chatbot is but you’ll be surprised to know that you may have already interacted with a few already. This artificial intelligence-based technology uses instant messaging to chat in real-time, day or night, with your customers or website visitors. It’s an exciting era in the conversational interface as it facilitates engaging conversations with customers, helps overcome the admin of simple frequently asked questions (FAQ’s) and is a pivotal tool in lead generation.
Chatbots can set up appointments, call a cab, check in flights, assist with purchases and even send money on your behalf. These virtual assistants offer stellar customer service and spares you the time to efficiently use on other matters of business. Interesting fact – customers prefer interacting with chatbots as they are responsive, accurately recall one’s entire buying history, and never lose patience. More than enough reason to consider this in your future marketing strategy.
2. Voice Search and Smart Speakers
Does Siri, Google assistant or Alexa ring a bell? The increasing use of voice search has made it very important to think about in 2019. Voice searches provide all the necessary information you need through audio content and enables you to multi-task like never before. Many brands have chosen to incorporate voice search in their digital marketing strategies to deliver value-based content effectively to their customers.
Audio marketing through smart speakers will soon be possible thanks to Google AdWords, as it’s been announced that businesses looking to sponsor audio content can purchase a voice ad through the platform. If you’re considering venturing down this impressive route, it’s important to write in a conversational humanized tone and think about keywords or phrases that people will speak rather than type for all voice technology.
3. Video Trends
Video marketing trends are the most exciting of the lot for the simple fact of it propelling your brand faster than the speed of light. While we may be familiar with live videos, 360-degree videos and even IGTV by now, it’s about time you make it work for your brand. Interestingly enough, audiences tend to enjoy watching live videos up to 8 times longer than a regular video because of the real time interaction one gets out of it.
It’s important to note that live videos are best unscripted and not advertisement focused, if you’re launching a product or service rather opt for subliminal marketing when going LIVE as it seems more authentic and credible to viewers. Businesses also looking to increase their click through rates should definitely consider marketing 360-degree experiences on popular platforms such as Facebook and even Snapchat as user engagement is significantly higher than that of a normal post.
The key goal of all time is to never lose sight of acquiring and maintaining your audience’s attention even when you think you’re doing great and knowing exactly what to leverage to get you to that point. Don’t think slow and steady but rather competitively swift and daring wins the race!